Pat Campbell
  • Resume
  • Olina Life
  • Mahatma
  • Terra Nova
  • Premier Care in Bathing
  • Virtual Celebration
  • Direct Equity Partners
  • Barnes&Noble.com
  • Advanta
  • Times Mirror Magazines
  • Contact Info and Downloadable Resume
Picture
Picture
Picture
Picture

Premier Care in Bathing   premiercarebathing.com

  • Increased lead flow by directly appealing to broader audiences representing 5 million incremental prospects including U.S. Hispanics, affluent seniors, baby-boomer caregivers, disabled veterans and younger audiences with limited mobility.

  • Conceived new direct selling model targeting adult children of older parents.

  • Developed new promotional programs for call center and sales team increasing conversion rates by 15+%

  • Launched new website with relevant content resulting in significant improvement in SEO rankings.

  • Created groundbreaking national DRTV commercials and print ads generating appointments at an 18% lower cost-per-lead.

  • Leveraged quantitative, fact-based, and insight-based research to improve sales cycle efficiencies.

  • Launched new product for upscale consumers priced $10,000 higher than current product offerings with completely new branding strategy.

Back to RESUME