Pat @ Work
Founder, Terra Nova Direct and Hoof Beat Media
The Terra Nova team delivers strategic leadership and executional fire power. Provide broad menu of marketing, operations, web development and advisory services to a wide variety of blue-chip companies and start-ups. Clients: Various cannabis companies, Becausemarket.com, AmericanGreetings.com, Milliken, Hallmark, Intrawest, uBid, gather.com, among others. More...
COO, Mahatma Concentrates
In charge of all day to day operations of this early-to-market Cannabis hydro-carbon extraction company. Oversee all aspects of the operations including extraction, packaging, inventory, financial planning, HR, sales and marketing. Improve processes and forecasting throughout the organization with automating systems and integrating across leaflink, quickbooks, metrc and internal programs. Also responsible for compliance, managing regulatory agencies, bank audits. More...
Chief Marketing Officer, Premier Care In Bathing, Inc.,
Designed and executed comprehensive marketing strategy for $100 million+ B2C company selling innovative bathing products to consumers with mobility challenges. Led team in the creation and implementation of highly sophisticated, multi-tiered marketing strategies to generate more qualified prospect leads for Premier Care products across multiple channels, More...
Founder and CEO, Virtual Celebrations
Conceived, developed and launched virtualcelebration.com, an online destination that allows people to commemorate, experience and participate in life’s important moments together. In less than 18 months, grew to over 2 million page views and 4-times the industry average time on site. More...
President, Direct Equity Partners Venture Fund
Evaluated and led investments in Stage II companies whose growth was driven by multiple integrated distribution channels including e-commerce, retail, direct-to-consumer, and B-to-B-to-C opportunities. More...
Head of Marketing, Barnes & Noble.com
Designed and built a Marketing department from scratch and grew revenues to more than $150 million in under 18 months. Posted 20% share increase over Amazon.com, Participant in IPO Team - then largest e-commerce IPO. More...
Sr. Vice President of Marketing, Advanta Corporation
Developed credit card customer acquisition, CRM and call center programs using state-of-the-art market research and database segmentation. Early adopter of marketing mortgage loans online. More...
Previous employment: EVP Times Mirror Magazines, President Popular Science, VP Customer Acquisition and Retention Time Inc.
MBA, Columbia University School of Business
MA, Columbia University School of Arts and Sciences
BA, Dartmouth College, Phi Beta Kappa
Volunteer and Advisory Role
Advising Greying Baby-Boomers on their Business Pursuits
Sisterhood of the Travelling Bracelets:
Web Development and Marketing Advice for Cancer Fund-Raising
Daytona Beach Concert Band:
Web Development and Member Recruiting
Silver Sands Bridle Club
Marketing and Technology Advisory Services
2017 to 2019
Operations - Well-versed in inventory tracking, processing improvements through managed KPIs and systems integration for workflow efficiency. Financial planning and understanding of bottom-line drivers.
Web Development and Marketing – Web development using Weebly platform and CSS. Online marketing skills include SEO, Paid Search, Remarketing, email, CPA/CPM partnerships, Social Media and viral marketing programs.
Strategic and Brand Planning – Drive growth and bottom line profitability and implementing plans to achieve strategic and brand imperatives. Re-branding expertise to revitalize products and expand market reach.
Database Analytics and Customer Intelligence – Mining of databases to create segmentation strategies and targeted programs to increase ROI. Strong skill set in using research intelligence to develop brand strategies.
New/Business Product Launches – Extensive experience creating new concepts/products/services and bringing them to market. Strong skills in ideation, market assessment, brand development, operational planning, beta-testing, and managing entrepreneurial teams.
Mergers and Acquisitions – Efficiently evaluating investment opportunities, growth potential and identifying operational challenges. Well-versed in due diligence and managing relationships with the potential seller(s).
Content Development – Content creation for traditional and online media, spin-offs and new web environment to build consumer engagement, drive interaction and improve SEO results.
B-to-B-to-C Industries – Expertise in developing programs for sales forces and independent reps who distribute consumer-driven products and services.
Direct Selling – Lead generation programs and developing innovative and productive marketing collateral for sales representatives to use in-home and online with customers. Create effective new business models using direct sales as the main distribution channel.
Direct Marketing – Traditional direct marketing for customer acquisition and CRM strategies, driven by sound testing and ROI-focused decision-making. Fluent direct response skills in Web, Print, DRTV, Direct Mail,and Alternate Media channels.
Past Chairman of the Board – Direct Marketing Association
Board Positions – Utne Reader, Atelier America, Webclients.com, Mascot Networks, Direct Marketing Educational Foundation
2014 Speaker – American Advertising Federation, Lincoln International Consumer Conference
2015 Speaker – Boomer Venture Conference, Chicago, IL.
Helping fledgling small businesses.
Listening to audiobooks.
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