- Managed all creative resources, copywriters, HTML programmers, online advertising managers, and database marketers. Developed the infrastructure needs of the group, including proprietary email and promotional platforms, marketing programs, and major strategic partnerships. Member of IPO Executive team which included CEO, COO, EVP Technology, and the Founding Partner.
- Conceived and managed the execution of the Reader Rewards Loyalty Card, which now has 5+ million retail/Internet customers. Managed cross-functional team of operations, IT, customer service and marketing.
- First in industry to create highly targeted email campaigns with sophisticated and proprietary email testing platform. Weekly testing of 150+ variations of creative, offer, pricing, bringing traditional ROI metrics into the Internet.
- Managed strategic partnerships with AOL, Doubleday, MSN, and Yahoo, driving millions of pages view to the bn.com web site.