Pat Campbell
  • Resume
  • Olina Life
  • Mahatma
  • Terra Nova
  • Premier Care in Bathing
  • Virtual Celebration
  • Direct Equity Partners
  • Barnes&Noble.com
  • Advanta
  • Times Mirror Magazines
  • Contact Info and Downloadable Resume
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Advanta

  • Launched six new affinity/membership credit card products in five months, leveraging Advanta’s proprietary customer database; activities critical in the sale of the company to Fleet.

  • Integrated customer service into consumer marketing programs increasing the Balance Transfer programs by over $500 million.

  • Started AdvantaDirect, the Internet arm for Advanta Mortgage. Created and executed partnerships with Intuit, First Mortgage Network, and Lending Tree.

  • Developed multi-channel approach to lead generation, integrating DRTV, direct mail, radio, and the Internet, reducing customer acquisition costs by over 50%.

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