- Launched six new affinity/membership credit card products in five months, leveraging Advanta’s proprietary customer database; activities critical in the sale of the company to Fleet.
- Integrated customer service into consumer marketing programs increasing the Balance Transfer programs by over $500 million.
- Started AdvantaDirect, the Internet arm for Advanta Mortgage. Created and executed partnerships with Intuit, First Mortgage Network, and Lending Tree.
- Developed multi-channel approach to lead generation, integrating DRTV, direct mail, radio, and the Internet, reducing customer acquisition costs by over 50%.