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Times Mirror Magazines
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- Successfully extended Internationally renowned brand franchises into new channels, including the Internet, CD-ROMs, television, licensed products, newsletters, credit cards/membership programs and magazine spin-offs. Added $2 million to bottom line by mining the Times Mirror database.
- Repositioned Home Mechanix to a dual audience and changed brand to Today’s Homeowner, and expanded brand footprint to include a successful TV series.
- Successfully integrated the acquisition of four major competitive titles.
- Managed the circulation, manufacturing, in-house agency, and 30 million-plus customer database for ten Times Mirror publications. Oversaw staff of 250 with 10 direct reports
- Increased Yachting's market share during extremely adverse economic conditions by pitching, negotiating and winning the brand's designation as the “Official Magazine of the America’s Cup”.