|
|
Terra Nova Direct terrranovadirect.com
Launch new products and developed innovative multi-channel consumer marketing programs to acquire new customers both online and offline using sophisticated targeting and segmentation strategies. Create digital strategies, develop integrated CRM/loyalty programs, and implement new digital technologies to improve bottom line results.
Client examples:
Cannabis Grow, MIP, Dispensaries (confidential client-current engagement):
Client examples:
Cannabis Grow, MIP, Dispensaries (confidential client-current engagement):
- Evaluating operations, marketing programs, financial returns to significantly grow this company's presence in Colorado and other legalized states.
- Auditing all SOPs, METRC compliance, operational procedures in the grow, MIP and dispensaries.
- Reviewing competitive positioning in the market and future product opportunities.
- Providing investors with strategic options for returns.
- Developing and implementing new marketing programs for this California-based company in the senior space to increase customer acquisition and retention in both digital and traditional media including TV, print and direct mail.
- Evaluating several new product lines to expand revenue opportunities; implement new programs which show potential through initial research.
- Creating new partnerships with other companies reaching the senior market.
- Converted American Greetings from one of the largest free Internet sites to a paid subscription business in six months. Acquired over 2 million auto-renewal subscribers contributing an incremental $40+ million in revenue annually.
- Managed an outsourced 25-person cross-functional team across operations, IT, marketing, merchandising and finance.
- Developed new lead generation program concepts for cemetery plot purchases and burial insurance based on customer-driven research in call center; completed audit of senior and baby-boomer customer segments.
- Evaluated and developed strategies for DRTV and related drive-to-web campaigns; adjusted budgets based on web/DRTV seasonality.
- Reduced customer acquisition costs 20% through direct channels and simultaneously gained market share from competitors for Intrawest, a leading North American ski resort/real estate powerhouse.
- Implemented leading edge multi-channel research, which led to major breakthroughs in identifying new skier segmentations. Incorporated results throughout Intrawest’s channels increasing bookings by 15% in a highly competitive marketplace.
- Managed start-up of soundsgood.com, selling digital audiobook downloads, by driving operations, IT and marketing team with limited resources. Handled relationship with Larry King's representatives for the launch of the digital business .
- Developed a proprietary sampling program in conjunction with Sony DADC, Random House and Meyers Parking resulting in 50,000 new audio-book listeners in the NYC area.
- Launched proprietary virtual book club via social media generating thousands of new digital downloaders.
Hoof Beat Media hoofbeatmedia.com
- Deliver affordable website development, social media and marketing services to small businesses (for profit and non-profit). Help entrepreneurs broaden their markets, acquire new customers/members, develop a brand strategy and increase their Internet presence.
- Initial clients focused on the equestrian market. Services successfully extended to education, art, non-profit, and entertainment industries
- Current social media and website equestrian clients: Sweet Oak Farm, East Wind Farm, Jet Show Stable, Boggs Hill Farm, Holly Hill Farm