Premier Care in Bathing
- Increased lead flow by directly appealing to broader audiences representing 5 million incremental prospects including U.S. Hispanics, affluent seniors, baby-boomer caregivers, disabled veterans and younger audiences with limited mobility.
- Conceived new direct selling model targeting adult children of older parents.
- Developed new promotional programs for call center and sales team increasing conversion rates by 15+%
- Launched new website with relevant content resulting in significant improvement in SEO rankings.
- Created groundbreaking national DRTV commercials and print ads generating appointments at an 18% lower cost-per-lead.
- Leveraged quantitative, fact-based, and insight-based research to improve sales cycle efficiencies.
- Launched new product for upscale consumers priced $10,000 higher than current product offerings with completely new branding strategy.